Video content is a powerful tool when it comes to helping potential buyers understand a product or service. According to Wyzowl, 94% of marketers report that video content has helped increase users' understanding of their offerings. Not only that, but adding a product video to your landing page can increase conversions by up to 80%.
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has made sure that videos work well regardless of the category in which they are deployed.Animoto's social video forecast also suggests that 91% of marketers are satisfied with the ROI of video marketing on social media. What are the benefits of video marketing? It helps you stay visible for longer on social media, get more exposure and engagement. In fact, Diode Digital recently discovered that online video is 600% more effective than printing and direct mail combined. Uploading videos to YouTube that target common search terms can be a good way to get your business to appear on the first page of Google. Fortunately, there is a lot of technology available that allows you to create good videos quickly and without a big budget.
If a sufficiently good quality of production is accepted, an enormous amount of video content created ad hoc can be generated on platforms such as Facebook, Instagram, Twitter, etc. Tiger Fitness says that video marketing helped them achieve a 60% return rate from customers, three times more than what is normal in their industry. The return on investment you get from your video will depend on several factors, such as how well you've organized your content strategy and the quality of your videos. Since people like to watch videos while traveling and the number of smartphone users is increasing, their video audience continues to grow more and more. Therefore, Facebook Live videos, webinar recordings, and other video material with a sufficiently good production quality will work as long as the content itself is engaging.
The amount of options that marketers have means that there really is something for every business, even for those who don't have traditional video recording or editing skills. While Facebook is one of the main places where small businesses and marketers share video content, it's not the only important video social network. When you search for the terms “How to edit videos” on the iPhone, Google shows three videos below the highlighted fragment and the “People also ask” section, but above the usual search results. It's not surprising that video content is such a good tool for this, since the visual element helps companies to clearly explain how things work. Vidyard's research shows that the average retention rate for videos overall is 52%, but the amount of time people spend watching your videos depends on the length of the videos. According to Animoto, 90% of brands publish videos on YouTube at least once a week and 83% share videos on their Instagram feed (80% share them on Instagram Stories).In conclusion, it's clear that video marketing can be an incredibly effective tool for businesses looking to increase their reach and engagement with potential customers.
With so many options available for creating high-quality videos quickly and without breaking the bank, there really is something for everyone. By leveraging YouTube and other social media platforms strategically, businesses can ensure they get maximum ROI from their video marketing efforts.
