Video marketing has become an essential part of any successful marketing strategy. Studies have shown that video content can increase conversion rates by up to 34%, and it is now featured in 70% of the top 100 search engine ads. DollarShaveClub is a prime example of the power of video, as they managed to get 12,000 customers in two days with just one cleverly executed video. Product videos are a great way to showcase a product's features and benefits, and can make customers 144% more likely to buy after watching it.
Demonstration videos are also an effective way to convey detailed information in an easy-to-understand manner. According to Wyzowl, 62% of organizations that use videos have seen an increase in organic traffic. Video ads are more personalized and attractive than traditional one-way advertising, and can make more consumers visit your site and see your product, which translates into increased sales. Adobe found that online customers who watch demo videos are 1.8 times more likely to buy than those who don't.
Involving different members of your team from different departments can offer a different voice in each video you create, making it more engaging for viewers. Videos are a powerful tool for increasing conversions, and should be an integral part of any marketing strategy.
