Videos are one of the most popular multimedia formats worldwide, and 54% of consumers prefer to watch video content from brands and companies rather than any other format. According to the popular Forrester de McQuivey study, “How video will take over the world”, a video is worth exactly 1.8 million words. If you want to increase customer engagement in sales, you have to put your customers at the center and create videos that authentically attract them. When planning your concept, focus on how you can create value for them.
Whatever style you choose, incorporate video advertising best practices to increase your chances of success. For example, you should capture the viewer's attention within the first 10 seconds of the recording. You can also create videos designed to promote contests, giveaways, business events, or new products. This can generate interest in your brand and show the solutions you offer. The trend of the use of video in e-commerce has been taking shape over the past five years and has gained additional momentum with the pandemic.
To make sure that your video can be viewed in vertical mode, you save the viewer the hassle of turning the phone horizontally. Their video campaign “The Epic Split” showed the features of Volvo with such elegance that you will surely end up watching the video again. Now, these formats are becoming more diverse in their mechanics and are trying to imitate common attractive formats, such as stories. If you want viewers to share the video, provide easily accessible sharing links for various social media platforms. Dedicate areas of your website to storing clips and full replays while using shorter video formats for emails and social networks. They include all those videos on retailer websites that show the product from different angles and try to replace the experience of actually seeing the product in person.
Whether you're creating videos specifically for marketing purposes or if you have video recordings of presentations, talks, or a live stream, all of that content can be reused and used for marketing purposes. Today's customers are increasingly paying attention to where products come from, how they are manufactured and what materials they are made of. These videos don't last longer than 30 seconds, play automatically and are muted and started as soon as a user arrives on your page. If you want to increase customer engagement with videos, focus on creating value for them by incorporating video advertising best practices. Make sure that your video can be viewed in vertical mode and provide easily accessible sharing links for various social media platforms. Dedicate areas of your website to storing clips and full replays while using shorter video formats for emails and social networks.
