Video SEO is an ever-evolving field and it's essential to stay up to date with the best optimization practices. To help you get started, here are 10 steps to optimize videos for sales. First, consider hosting your videos on a platform like YouTube or Vimeo. This way, the video won't be hosted on your website, but instead by a third party.
Think of it like blogging - YouTube is a powerful search engine that works in tandem with Google. Marketing teams use various video optimization tips to make their videos more engaging and effective. However, the most important thing to consider is designing videos with specific marketing objectives. Not all video content needs to be sales-oriented, but all videos must have a purpose and work towards achieving a defined goal, whether it's a branded video or an explanatory video.
Another great way to increase the success of your video is through email campaigns. Email is still the best option for engaging with customers and building personal loyalty. It's important to remember that video can be used for much more than just selling products. If you don't see an immediate increase in sales from the video, don't be discouraged.
This highlights the importance of video content and the preference Google gives it. Based on user behavior, Google has determined that videos are better suited for certain queries, so they rank higher in related searches. To make sure your videos rank higher in SEO, use keyword-filled titles and descriptions. Adding a custom thumbnail to your video will also help capture your audience's attention when they browse search results.
If you have long-form video content that you'd like to adapt for shorter versions or different aspect ratios, Simple Story can help. YouTube has also launched a new type of search results page that appears when users search for videos by hashtag, as Southern points out in another article. Integrating video into your own website can have a significant impact on SEO. Quickly create your own new video for viewers to discover in Suggested Videos when they see what's trending or popular.
Finally, one of the best ways to improve your social media video marketing is to create live videos as soon as possible. The description field is incredibly useful for helping viewers find your videos, get information about them, and decide if they want to watch them. In general terms, relative play time is more important for short videos and absolute watch time is more important for longer videos. Videos are ranked based on a variety of factors, including how well the title, description, and content of the video match the viewer's query. One of the reasons why video is such a valuable medium is its ability to be reused in short videos for social networks.
