Creating videos that are too long is a common mistake made when creating marketing videos. Overly promotional videos can push your audience away, so it's important to keep them interested and inform them of the value you offer so that they can make an informed decision. Recent data shows that the majority of viewers who watch digital videos are young adults, and marketers shouldn't miss out on the opportunities that video content can offer them. Video marketing can be an excellent tool for keeping the audience engaged, generating leads and increasing conversions.
Platforms such as Facebook have placed a lot of emphasis on video ads, as 54% of consumers prefer video content to other forms of content. This could be because if a company can create a good ad that's informative or entertaining (or both), it can really help consumers solve problems. It could also be another sign of trust, as if you can afford to create and publish video ads, you may think that you or your brand have to be valuable to others to promote such a campaign. When creating video content for marketing purposes, it's important to focus on topics that are not directly related to your brand, product, or service. Crowdfunding videos are a great example of this, as they are used to raise money to help develop and launch a new product.
User-generated content (UGC) videos are also fun and exciting to watch, as each one is essentially a case study of how a GoPro video camera can be used. Product demonstrations are also useful for those who are seriously considering purchasing the product. With a solid video content marketing strategy that takes into account your brand, your audience and your goals, you can start creating video content that offers real value to your viewers. If you have a small budget to spend on videos, you can consider hiring a freelance professional on Upwork to prepare the video for you. You may also want to look at successful YouTubers such as Casey Neistat, who has only been posting videos for about a year but has already amassed an impressive 166,000 subscribers.
His example of perseverance shows that if you keep producing quality content consistently, you will eventually see results. The latest video marketing statistics show that 86 percent of marketers use video as a marketing tool (Wyzowl, 202). This indicates the growing trend of online video and the omnipresence of online videos. Industries such as meditation are increasingly popular, so there are plenty of topics for creating interesting and informative videos.
